Q: What is the biggest reason donors stop giving?

A: Other than simply being unable to afford it, they lost their affinity for the organization. Whatever once connected them with the cause is no longer there – perhaps because they found something else that energizes them. Be sure to review how you connect with donors after their contributions. If you spent a lot of time in the courting phase, then ignored them once you started dating, they might find a suitor that pays better attention. Also, not having as much enthusiasm receiving the gift as they had giving it to you greatly decreases momentum.