Q: In a challenging economy, how do we encourage large contributors to keep giving?

A: The first step is to connect with them personally, starting with a phone call and perhaps moving on to a face-to-face meeting. Thank them for everything they've given in the past, and then seek to find out information: What effect is the economy having on them? Has anything changed in how they feel about your organization? When might they next be able to contribute? Sensitivity and understanding – showing empathy – are keys to strengthening the bond.