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Creating Newsletters Donors Actually Read
Research suggests the best way for nonprofits to stay closely connected to their donors – and to keep supporters interested in your organization’s mission – is to send a newsletter on a regular basis. Then again, one survey showed donors don’t read most newsletters. That’s likely because most newsletters are boring. Of course, it doesn’t have to be that way, as long as you avoid these six deadly sins that kill donor interest.
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Non profit Fundraising Ideas That Work!
Need help with fundraising ideas for nonprofit organizations? GRC Direct has proven ideas for fundraising that will help you connect with contributors on a personal level. Let our nonprofit fundraising specialists create a customized program for your organization.
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Year End Appeals that work!
How can you get the most out of your “end of year” appeal? What are the best ways to design and write an effective letter? What response rates can you expect? How do you establish a tone that matches your organization?
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Effective Nonprofit Fundraising - Reconnecting with lapsed donors
Like the business adage goes: "It costs more to get a new customer than to keep an existing one." The same is true of donors in the nonprofit world. Here are answers to some of the key questions...
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Give Your Envelopes the Respect They Deserve
Envelopes are the Rodney Dangerfield of direct mail. They “don’t get no respect.” From a practical point of view, an envelope is simply a container. It holds your letter, brochure, and other printed matter so they can be delivered to the recipient. Upon arrival, it is torn open and discarded. So what’s the big deal?
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Smart Budget-Cutting Tactics for Direct Mail
Someone once said, “In good times, you should advertise. In difficult times, you MUST advertise.” That’s as true today as it ever was. While many businesses are cutting back on their direct mail, smart businesses know that is a losing strategy. Mailing less isn’t the answer. The answer is to mail smarter. By using a few simple tactics, you can continue to mail while reducing your costs.
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Successful Pairing
Using direct mail and e-mail in your marketing mix is a solid approach. Pairing the two together to drive recipients to their own personalized Web sites can significantly increase your results.
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pURLs – Not your mother's jewelry
Communicating one-on-one with your audience is essential. Driving them to a personal Web site further enhances your marketing effectiveness.
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Tactile Power of Direct Mail
Being overly influenced by a 'what's new must be better' mindset, many marketing professionals omit the proven component of direct mail from their marketing plans. This story validates direct mail's unique touch-and-feel characteristics that other media simply can't replicate.
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How to Improve Your Business-To-Business Direct Mail
Selling to businesses is different from selling to consumers. Your business prospects are busy and reading their mail at work, they are not necessarily spending their own money, and buying decisions are often made by several people. With this in mind, here are a few simple tips to boost the selling power of your business-to-business direct mail.
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