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Give Your Envelopes the Respect They Deserve
Envelopes are the Rodney Dangerfield of direct mail. They “don’t get no respect.” From a practical point of view, an envelope is simply a container. It holds your letter, brochure, and other printed matter so they can be delivered to the recipient. Upon arrival, it is torn open and discarded. So what’s the big deal?
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Smart Budget-Cutting Tactics for Direct Mail
Someone once said, “In good times, you should advertise. In difficult times, you MUST advertise.” That’s as true today as it ever was. While many businesses are cutting back on their direct mail, smart businesses know that is a losing strategy. Mailing less isn’t the answer. The answer is to mail smarter. By using a few simple tactics, you can continue to mail while reducing your costs.
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Successful Pairing
Using direct mail and e-mail in your marketing mix is a solid approach. Pairing the two together to drive recipients to their own personalized Web sites can significantly increase your results.
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pURLs – Not your mother's jewelry
Communicating one-on-one with your audience is essential. Driving them to a personal Web site further enhances your marketing effectiveness.
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Tactile Power of Direct Mail
Being overly influenced by a 'what's new must be better' mindset, many marketing professionals omit the proven component of direct mail from their marketing plans. This story validates direct mail's unique touch-and-feel characteristics that other media simply can't replicate.
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